AI. Interoperability. Resilience. The Conversations Shaping Industry's Next Chapter.
- Jul 2
- 3 min read
What if one day could save your organization a year of trial and error? Hear firsthand how industry leaders are turning complexity into a competitive advantage.
By Trudi Hable, Chief Revenue Officer, Radix N.A.
Every year, I leave RUSH energized. RUSH 2026 in Houston was such an inspirational day; the quality of the dialogue, the candor in the room, and the networking were simply outstanding. So, when people ask me why they should clear a day on the calendar for RUSH EMEA in Amsterdam on September 2, my honest answer is: because this is the one room this year where the conversation moves your business forward.
It isn’t another conference. There's no big trade floor. It's a closed room for senior leaders from asset-intensive industries that gather and share insights in one-day built around the theme that defines this moment for our sector: Empowering the Next Digital Era with Resiliency & Interoperability.
5 Reasons Why:
1. Execution is the differentiator
Across energy, chemicals, manufacturing, and infrastructure, almost everyone has a digital vision. What separates leaders today isn't ambition; it's the ability to execute. Are you spending your money efficiently and getting the most value? Our President of Europe and the Middle East, John De Koning, puts it plainly: the real differentiator is no longer vision, it's execution. John has spent his career on exactly this problem with more than a decade at Shell driving enterprise-wide, real-time data standardization that delivered hundreds of millions in annual value, plus years guiding digital transformation for operators like BP, Total, and BASF.
RUSH EMEA is designed to talk less about potential and more about what it actually takes to move from pilot to production.
2. The AI conversation is RAW.
We've all seen the gap between AI ambition and AI reality widen. The Intelligence, Engineered session brings together Shell's Gen AI and Applied R&D leadership and Seeq's VP for EMEA and APAC to talk candidly about scaling AI from pilot to production — not the hype. If you're tired of "escaping pilot purgatory" being a slogan rather than a plan, this is your session to be at.
3. Interoperability, with the people who live it
The Interoperability, Orchestrated discussion features voices from who is leading the game on closing the supply chain visibility gap and connecting business priorities, operations, and physical assets into one intelligent, data-driven ecosystem.
For leaders wrestling with OT-IT-ET integration across sites and partners, hearing how peers have done it (and where it still breaks) is worth far more than any product roadmap.
4. The people in the room are the Pioneers
I've built my network over decades, and I can tell you the value of RUSH isn't only on stage but extends to who's sitting next to you. RUSH EMEA caps the room with only the leaders and changemakers, hosted at the Energy Transition Campus Amsterdam alongside partners including Seeq, Cognite, and the broader Radix technology ecosystem.
5. Intelligent frameworks you can use on Monday
This is what I love most about RUSH. We've eliminated the standard slide decks. The keynote, opened this year by a retired Major General, sets out the tone: Vision to Value, made practical for EMEA.
Every session is built to send you home with something usable & of true realistic value: a way to turn data into real-time operational decisions, a sharper view of where AI delivers measurable impact, and a clearer sense of how to build resilient, interoperable systems at scale. Decide, act, and scale with confidence; that's the whole point.
Energy Transition Campus Amsterdam | September 2, 2026
I look forward to seeing you in Amsterdam!
Radix RUSH 2026 · Amsterdam
Conversations Shaping Industry's Next Chapter.
join us at rush emea 2026.
Empowering the Next Digital Era with Resiliency & Interoperability.
Continue the conversation at RUSH EMEA 2026 — September 2, 2026 — where industry leaders tackle real-time operational decisions, AI that delivers impact, and the future of interoperability at scale.
Sponsored by: Seeq Corporation and Cognite.
📍RUSH EMEA Amsterdam | September 2, 2026 at the Energy Transition Center in Amsterdam
About Radix
Founded in 2010, Radix is a privately held technology solutions and services company operating globally, empowering customers with consulting, engineering, operations technology, and digital solutions. Radix combines key capabilities and practices to enable our worldwide customers to thrive in their technology journey. With North American headquarters in Houston, TX, and headquarters in Rio de Janeiro, Brazil, including offices in São Paulo and Belo Horizonte, Radix provides technology-based, data-driven solutions to asset-intensive industries. Radix's robust capabilities extend to more than 30 countries worldwide. Learn more: www.radixeng.com
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